Kamp Kafe
Welcome to Kamp Kafe! Kamp Kafe began as a fictional cafe I developed during my freshman year of college, inspired by my passion for design and coffee. By my senior year, I decided to bring this idea to life as a full-fledged passion project!
PROJECT TYPE:
Brand Identity
Layout Design
About Kamp
For this branding project, I wanted to experiment with white space in creative ways. One example is the bear logo, where the legs subtly form an "M" for Kamp. You’ll also see this concept reflected in the menu, where curved lines create tree-like shapes, enhancing the cozy, nature-inspired aesthetic.
colors
To evoke warmth and comfort, I chose a simple yet inviting color palette influenced by nature. These colors are versatile and can be applied in various ways, which I highlighted throughout my deliverables. Additionally, I explored a vintage-style logo approach, as I felt it complemented the overall camp theme beautifully.
Created February 2021
Created using Adobe Illustrator, Photoshop, Indesign, and Premiere Pro