Banana Boat redesign
Banana Boat is a well-known sun care brand specializing in sunscreen products designed to protect skin from harmful UV rays. Since its launch in 1976, the brand has been synonymous with outdoor fun, offering a wide range of sun protection solutions for every lifestyle—whether at the beach, pool, or on outdoor adventures.
PROJECT TYPE:
Rebranding
Print Design
The Process
For my Banana Boat redesign project, I wanted to give the brand a fresh, modern twist while staying true to its fun, sun-loving identity. Inspired by my lifelong connection to the brand, I introduced the concept of "time of day" to distinguish each product.
The Surfers Edition
This approach not only enhances visual appeal but also helps consumers easily identify the right product for their needs. To extend the redesign, I created a special "Surfers Edition" series with bold promotional posters, blending nostalgia with a contemporary edge.
The Before and After
Created April 2024
Created using Adobe Illustrator, Adobe Photoshop
