AUSTIN COCKTAILS
Austin Cocktails is a premium, ready-to-drink cocktail brand that offers craft-quality, bottled cocktails made with natural ingredients. The company was founded by two sisters, Jill Burns and Kelly Gasink, who were inspired by their grandfather’s tradition of gathering people over great drinks.
PROJECT TYPE:
Print Design
Brand Collateral
MENU DESIGN
When tackling this aspect of the project, I experimented with typography and minimal design elements that emphasized the brand without being too distracting. For example, I used the star from the logo to separate elements and incorporated contrasting colors and typeface weights to create visual interest.
SIGNAGE
Moving on to the signage, my main priority was maintaining consistency across both assets. To achieve this, I applied similar design tactics from the menu, such as consistent typography and strategic use of design elements to create separation and visual appeal.
